In my master’s dissertation I made a study that reports the Internet establishment as a communication medium, setting the characteristics of this medium in comparison with traditional mediums. This research also includes the users characterization, online advertisement formats, online advertisement campaigns, technological limitations and visualization, multimedia technologies involved in the creation and development process, information design and accessibility and usability requirements.
In fact, the Internet assumes each day a larger role as a communication medium, full of opportunities for the advertisement practice and several are the commercial and academic studies regarding the technological resources available for advertisement monitoring, generating access statistics and databases with user profiles. But, how do the users feel about the online advertisement? Are the formats effective? What could be done to aid this promising marketing practice?
Easyvertising.blog focuses on the creative process and the actual development of online advertisement and also shares information collected during my master’s dissertation and news of the field.